The Self Belief Continuum

The Self Belief Continuum

So how do we create self-belief? One that's so unbreakable, when shit is well and truly hitting the fan, it's rock solid. When every part of your brain and body is telling you to lie down and do nothing, you keep going? 

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Infinite Run Project is Launced

Infinite Run Project is Launced

A Christchurch owned apparel label where 100% of the profit goes to funding our local athletes, particularly runners.

January 2020 sees the launch of the first branded cap. The IRP logo was designed and created by Judd. 

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2019

2019

I often find it contagious, the desire that is. It can flow from one person to the next, feeding the store's atmosphere, propping up the next person if they aren't having such a good day.

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